{"id":18734003083770,"date":"2024-01-03T20:46:09","date_gmt":"2024-01-03T18:46:09","guid":{"rendered":"https:\/\/woo.com\/?p=18734003083770"},"modified":"2025-06-11T19:15:38","modified_gmt":"2025-06-11T17:15:38","slug":"dan-os-seasoning","status":"publish","type":"post","link":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/","title":{"rendered":"Dan-O\u2019s multichannel success with TikTok and Woo"},"content":{"rendered":"\n<p><a href=\"https:\/\/danosseasoning.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Dan-O\u2019s Seasoning<\/span><\/a><span style=\"font-weight: 400;\"> makes all-purpose herb and spice blends that simplify cooking and make food taste great. Dan-O\u2019s large-scale multichannel strategy includes a Woo website, Amazon and Walmart marketplaces, 40,000 third-party retail locations, and TikTok, among other social platforms.&nbsp;<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><span style=\"font-weight: 400;\">When the Covid19 pandemic hit, Dan-O\u2019s Seasoning was a small business \u2014 Dan himself would travel to road shows to sell homemade batches of his seasoning. As everything shut down, Dan knew he had to pivot. Around the same time, he\u2019d recently gotten into TikTok, and decided to post cooking videos of recipes using his seasoning.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"550\" src=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-homepage@2x.jpg?strip=all&w=1500\" alt=\"Dan-O's homepage with a hero image and green CTA button\" class=\"wp-image-18734003084572\" srcset=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-homepage@2x.jpg 1272w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-homepage@2x.jpg?resize=896,387 896w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-homepage@2x.jpg?resize=768,332 768w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-homepage@2x.jpg?resize=1200,519 1200w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-homepage@2x.jpg?resize=300,130 300w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-homepage@2x.jpg?resize=958,414 958w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">His videos quickly took off, and his business expanded. Dan-O\u2019s is now headquartered in Louisville, Kentucky, with a team of 50 and manufacturers spread across the U.S. With TikTok and Woo helping fuel their success, Dan-O\u2019s has established a successful multichannel business that continues to grow.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">\u201cDan will tell you himself, he believed in the product from day one but he does credit TikTok for getting the jump to where we are now.\u201d <\/span><\/p>\n<cite><span style=\"font-weight: 400;\">Nick Neal, Social Media Coordinator<\/span><\/cite><\/blockquote>\n\n\n\n<p><b>Featured extension:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/woocommerce.com\/products\/tiktok-for-woocommerce\/\">TikTok for WooCommerce<\/a><\/span><\/p>\n\n\n\n<p><b>Industry:<\/b><span style=\"font-weight: 400;\"> CPG\/Food<\/span><\/p>\n\n\n\n<p><b>Use case:<\/b><span style=\"font-weight: 400;\"> Multichannel ecommerce<\/span><\/p>\n\n\n\n<p><b>Previous platform:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/woocommerce.com\/document\/how-to-migrate-from-shopify\/\">Shopify<\/a><\/span><\/p>\n\n\n\n<p><b>Highlights:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Capitalized on their TikTok engagement and a multichannel selling strategy to grow from a small, local business to a household name in less than three years.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Reached 4M TikTok followers and over 4,000 monthly orders on their Woo store.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Added 40,000 third-party retail locations to their distribution within the past 18 months.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Uses their Woo store to launch and validate new products before deciding on retail distribution.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tiktok-integral-from-the-start\"><span style=\"font-weight: 400;\">TikTok: Integral from the start<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Dan-O\u2019s Seasoning began as a one-man show. Dan Oliver created his seasoning blends in his home kitchen and would travel to state fairs and trade shows to sell his product. When the pandemic hit, Dan started a TikTok account that would eventually turn his small batch seasoning into a nationally distributed product. As his videos gained traction, his ecommerce sales increased, and the Dan-O\u2019s Seasoning brand grew into what it is today \u2014 on the shelves of major U.S. retailers like Walmart.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Woo and TikTok chatted with Ryan Fertig, Senior Marketing Activation Director and Eli Glancy, eCommerce Growth Manager at Dan-O\u2019s to learn more about their journey and growth strategies.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-settling-into-ecommerce-with-woo\"><span style=\"font-weight: 400;\">Settling into ecommerce with Woo<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Dan-O\u2019s didn\u2019t launch their business with WooCommerce. They started with a homegrown website and switched to Shopify. However, they found that <a href=\"https:\/\/woocommerce.com\/document\/how-to-migrate-from-shopify\/\">Shopify couldn\u2019t support customization within the checkout process<\/a> that they needed to scale their business \u2014\u00a0and was slowing down their site speed.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dan-O\u2019s worked quickly to find an agency that could help them achieve the level of customization they needed. The agency was established in using WordPress, and their developers recommended WooCommerce as the best solution for Dan-O\u2019s needs.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">\u201cWe did use Shopify temporarily, and it just didn\u2019t match with the checkout process that we needed to have at the time, or the speed at which we needed it to perform.\u201d<\/span><\/p>\n<cite><span style=\"font-weight: 400;\">Ryan Fertig, Senior Marketing Activation Director at Dan-O\u2019s Seasoning<\/span><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">The Dan-O\u2019s team also prioritized integrations when building their Woo site, using WordPress\u2019 flexibility to their advantage.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">\u201cWooCommerce allowed us to go from something as simple as we needed in the beginning to a full size, customizable site. It gave us the flexibility that we wouldn\u2019t get with Shopify or another platform.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meeting-customers-where-they-are-with-multichannel-ecommerce\"><span style=\"font-weight: 400;\">Meeting customers where they are with multichannel ecommerce<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">While Dan-O\u2019s website is their only direct-to-consumer channel, they do the majority of their business across multiple channels. Dan-O\u2019s Seasoning is available on marketplaces like Amazon and Walmart, at in-person retailers (which can be found via their store locator), and online through third-party retailers.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"650\" src=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-Map@2x.jpg?strip=all&w=1500\" alt=\"Dan-O's contact page with locations and online availability\" class=\"wp-image-18734003084486\" srcset=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-Map@2x.jpg 1272w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-Map@2x.jpg?resize=896,458 896w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-Map@2x.jpg?resize=768,392 768w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-Map@2x.jpg?resize=1200,613 1200w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-Map@2x.jpg?resize=300,153 300w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-Map@2x.jpg?resize=958,490 958w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">This multichannel ecommerce strategy allows them to meet customers where they are, fitting Dan-O\u2019s into shoppers\u2019 regular grocery habits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a natural evolution of their popularity on TikTok, Dan-O\u2019s is currently exploring how TikTok Shop \u2014 now available in select countries with the <a href=\"https:\/\/woocommerce.com\/products\/tiktok-for-woocommerce\/\">TikTok for WooCommerce extension<\/a> \u2014 can enhance their TikTok presence. The extension helps Dan-O\u2019s keep their product catalog up to date with a constantly-updating product feed, which allows them to connect their website to TikTok in a seamless experience.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dan-o-s-recipes-for-success\"><span style=\"font-weight: 400;\">Dan-O\u2019s recipes for success<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Dan-O\u2019s Seasoning\u2019s fast growth was not coincidence or algorithm luck \u2014 there\u2019s a lot that Dan-O\u2019s has done exceptionally well.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-an-audience-on-amazon\"><span style=\"font-weight: 400;\">Building an audience on Amazon<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Dan-O\u2019s has been multichannel from the start of their ecommerce journey, leaning into Amazon in the early days:<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">\u201cAmazon was honestly a crucial part of our business for the first couple years. In order to even start this business, Amazon was key in allowing us to get those sales. If you look on our Amazon, we&#8217;re the number one bestseller in three different categories. All of our products have thousands of reviews. It&#8217;s a pretty crucial part of our business, and it was for a really long time.\u201d <\/span><\/p>\n<cite><span style=\"font-weight: 400;\">Eli Glancy, eCommerce Growth Manager at Dan-O\u2019s Seasoning<\/span><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-getting-social-on-tiktok\"><span style=\"font-weight: 400;\">Getting social on TikTok<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"2600\" src=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-TikTok@2x.jpg?strip=all&w=1500\" alt=\"Dan-O's Seasoning TikTok account\" class=\"wp-image-18734003084644\" srcset=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-TikTok@2x.jpg 1272w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-TikTok@2x.jpg?resize=636,1300 636w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-TikTok@2x.jpg?resize=768,1570 768w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-TikTok@2x.jpg?resize=813,1662 813w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-TikTok@2x.jpg?resize=751,1536 751w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-TikTok@2x.jpg?resize=1002,2048 1002w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-TikTok@2x.jpg?resize=300,613 300w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-DanOs-TikTok@2x.jpg?resize=958,1958 958w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">While Dan\u2019s video production quality may have leveled up, the content has stayed genuine and true to his personality. Dan-O\u2019s videos showcase original recipes, are often unscripted, and are varied enough to appeal to a broad audience \u2014 all while showing viewers how great their products are.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">\u201cDan-O\u2019s is for everyone. So, when we\u2019re approaching any awareness campaign, we have that in mind and try to consider audiences that we might not have touched on in the past.\u201d<\/span><\/p>\n<cite><span style=\"font-weight: 400;\">Eli Glancy, eCommerce Growth Manager at Dan-O\u2019s Seasoning<\/span><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prioritizing-relationships-over-transactions\"><span style=\"font-weight: 400;\">Prioritizing relationships over transactions<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When Dan-O\u2019s partners with other content creators, they focus less on the business transaction, and more on the relationships with the people who are using their products. The Dan-O\u2019s team focuses on content that feels organic for the audience, so that even when influencers post an ad, it still feels like a typical organic post.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-focusing-on-engagement\"><span style=\"font-weight: 400;\">Focusing on engagement<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When measuring both their own posts and their influencers\u2019 posts, the Dan-O\u2019s team looks at engagement numbers rather than total views or followers. They look for influencers who reflect their business values: relating to their customers on a personal level. Dan-O\u2019s social team prioritizes content creators who appeal to specific niches and achieve high engagement within that niche. As a result, Dan-O\u2019s is able to access new audiences that they might not have otherwise reached.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">\u201cIn terms of creating new content, we are always trying to look at trends and see what other creators are doing, and what has worked well for us in the past to emulate that in future videos. We also look at certain videos that may have received less engagement to see what things went wrong there, and what ways we can improve for future videos.\u201d <\/span><\/p>\n<cite><span style=\"font-weight: 400;\">Eli Glancy, eCommerce Growth Manager at Dan-O\u2019s Seasoning<\/span><\/cite><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Dan-O\u2019s team also engages their fanbase and gets recipe ideas from their large Facebook group. A highlight for the team? <\/span><a href=\"https:\/\/www.tiktok.com\/@gordonramsayofficial\/video\/7255008554661203226\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Gordon Ramsey dueting their Chub Wellington TikTok<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-directing-social-viewers-to-their-website\"><span style=\"font-weight: 400;\">Directing social viewers to their website<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Dan-O\u2019s is strategic in the way they use their profile links and calls to action (CTAs). They\u2019ll often point people directly to their website, where customers can purchase products, or find a retailer that carries Dan-O\u2019s Seasoning. When they run campaigns, they also prioritize driving website traffic because the cost of selling is lower than it would be on a marketplace. Dan-O\u2019s also publishes recipes on their website to continue to provide value, even after a purchase decision is made.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-offering-a-free-shipping-threshold-to-boost-conversion\"><span style=\"font-weight: 400;\">Offering a free shipping threshold to boost conversion<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cBefore, our shipping was prohibitive because customers would compare the product plus shipping to the price of the product in store,\u201d Ryan noted. So to boost online sales, the team implemented a purchase threshold for free shipping. The threshold improved conversion rates and increased their total number of orders.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-integrating-inventory-management\"><span style=\"font-weight: 400;\">Integrating inventory management<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">For every online platform that Dan-O\u2019s sells through, they integrate their inventory management through a service called Brightpearl, which automatically syncs order information with WooCommerce. This allows them to avoid having a lot of overstock or having products on backorder.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-looking-ahead-optimizing-for-the-future\"><span style=\"font-weight: 400;\">Looking ahead: Optimizing for the future<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Dan-O\u2019s is currently working on a site update that will revamp their customer experience. Ryan is eager for the impact that these changes will have: \u201cWe want to simplify the way customers find products, so that it\u2019s easier for people to buy. We\u2019re very excited about the flow of the user interface and the checkout process. We feel like it\u2019s next level, and we\u2019re stepping up our game in both design and overall usability.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The redesign is also shifting Dan-O\u2019s site from a page-building plugin to a fully custom-built site, which they anticipate will improve product pages and significantly improve their site speed.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">\u201cOur website has always been something we can rely on, and will continue to be for a long time coming.\u201d <\/span><\/p>\n<cite><span style=\"font-weight: 400;\">Eli Glancy, eCommerce Growth Manager at Dan-O\u2019s Seasoning<\/span><\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>How a company\u2019s switch from Shopify and their viral TikTok marketing positioned them for major growth. WooCommerce case study \u2014 Dan O\u2019s Seasoning.<\/p>\n","protected":false},"author":4543719,"featured_media":18734003086984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wccom_product_features":"","wccom_featured_post_color":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1319,32531],"tags":[],"class_list":["post-18734003083770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","category-omnichannel"],"author_name":"Vanessa Petersen","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/c3941fffedaa5f2e136adf65f71c91b6c14d08166cc5efb7dc55bbb7223d19b6?s=96&d=mm&r=g","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dan-O\u2019s multichannel success with TikTok and Woo<\/title>\n<meta name=\"description\" content=\"Dan-O&#039;s Seasoning&#039;s switch from Shopify and their viral TikTok marketing positioned them for major growth. Read the WooCommerce case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dan-O\u2019s Multichannel Success with TikTok and Woo\" \/>\n<meta property=\"og:description\" content=\"How a company\u2019s switch from Shopify and their viral TikTok marketing positioned them for major growth. WooCommerce case study \u2014 Dan O\u2019s Seasoning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/\" \/>\n<meta property=\"og:site_name\" content=\"WooCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/woocommerce\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-03T18:46:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T17:15:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vanessa Petersen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Dan-O\u2019s Multichannel Success with TikTok and Woo\" \/>\n<meta name=\"twitter:description\" content=\"How a company\u2019s switch from Shopify and their viral TikTok marketing positioned them for major growth. WooCommerce case study \u2014 Dan O\u2019s Seasoning.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-tw-DanOs@2x.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@woocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@woocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vanessa Petersen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/\"},\"author\":{\"name\":\"Vanessa Petersen\",\"@id\":\"https:\/\/woocommerce.com\/#\/schema\/person\/dda73664a9fd22ab9cbbd9014d5a4cb1\"},\"headline\":\"Dan-O\u2019s multichannel success with TikTok and Woo\",\"datePublished\":\"2024-01-03T18:46:09+00:00\",\"dateModified\":\"2025-06-11T17:15:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/\"},\"wordCount\":1519,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/woocommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg\",\"articleSection\":[\"Customer Stories\",\"Omnichannel\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/\",\"url\":\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/\",\"name\":\"Dan-O\u2019s multichannel success with TikTok and Woo\",\"isPartOf\":{\"@id\":\"https:\/\/woocommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg\",\"datePublished\":\"2024-01-03T18:46:09+00:00\",\"dateModified\":\"2025-06-11T17:15:38+00:00\",\"description\":\"Dan-O's Seasoning's switch from Shopify and their viral TikTok marketing positioned them for major growth. Read the WooCommerce case study.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#primaryimage\",\"url\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg\",\"contentUrl\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg\",\"width\":2400,\"height\":1254,\"caption\":\"someone browsing the DanO's website\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woocommerce.com\/#website\",\"url\":\"https:\/\/woocommerce.com\/\",\"name\":\"WooCommerce\",\"description\":\"The most customizable ecommerce platform for building your online business. Get started today for free.\",\"publisher\":{\"@id\":\"https:\/\/woocommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/woocommerce.com\/search\/?q={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/woocommerce.com\/#organization\",\"name\":\"WooCommerce\",\"url\":\"https:\/\/woocommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woocommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/07\/Woo_logo_color.svg\",\"contentUrl\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/07\/Woo_logo_color.svg\",\"width\":183,\"height\":47,\"caption\":\"WooCommerce\"},\"image\":{\"@id\":\"https:\/\/woocommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/woocommerce\",\"https:\/\/x.com\/woocommerce\",\"https:\/\/www.instagram.com\/woocommerce\"],\"hasMerchantReturnPolicy\":{\"@type\":\"MerchantReturnPolicy\",\"merchantReturnLink\":\"https:\/\/woocommerce.com\/refund-policy\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/woocommerce.com\/#\/schema\/person\/dda73664a9fd22ab9cbbd9014d5a4cb1\",\"name\":\"Vanessa Petersen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woocommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3941fffedaa5f2e136adf65f71c91b6c14d08166cc5efb7dc55bbb7223d19b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3941fffedaa5f2e136adf65f71c91b6c14d08166cc5efb7dc55bbb7223d19b6?s=96&d=mm&r=g\",\"caption\":\"Vanessa Petersen\"},\"description\":\"Vanessa has spent her career writing helpful things for people across the tech space. Outside of work, she enjoys training for triathlon, rotating through hobbies, and exploring new places both urban and natural. She has two fluffy cats, maintains a few succulents, and has far too many books on her TBR shelf.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Dan-O\u2019s multichannel success with TikTok and Woo","description":"Dan-O's Seasoning's switch from Shopify and their viral TikTok marketing positioned them for major growth. Read the WooCommerce case study.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/","og_locale":"en_US","og_type":"article","og_title":"Dan-O\u2019s Multichannel Success with TikTok and Woo","og_description":"How a company\u2019s switch from Shopify and their viral TikTok marketing positioned them for major growth. WooCommerce case study \u2014 Dan O\u2019s Seasoning.","og_url":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/","og_site_name":"WooCommerce","article_publisher":"https:\/\/www.facebook.com\/woocommerce","article_published_time":"2024-01-03T18:46:09+00:00","article_modified_time":"2025-06-11T17:15:38+00:00","og_image":[{"width":2400,"height":1254,"url":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg","type":"image\/jpeg"}],"author":"Vanessa Petersen","twitter_card":"summary_large_image","twitter_title":"Dan-O\u2019s Multichannel Success with TikTok and Woo","twitter_description":"How a company\u2019s switch from Shopify and their viral TikTok marketing positioned them for major growth. WooCommerce case study \u2014 Dan O\u2019s Seasoning.","twitter_image":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-tw-DanOs@2x.jpg","twitter_creator":"@woocommerce","twitter_site":"@woocommerce","twitter_misc":{"Written by":"Vanessa Petersen","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#article","isPartOf":{"@id":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/"},"author":{"name":"Vanessa Petersen","@id":"https:\/\/woocommerce.com\/#\/schema\/person\/dda73664a9fd22ab9cbbd9014d5a4cb1"},"headline":"Dan-O\u2019s multichannel success with TikTok and Woo","datePublished":"2024-01-03T18:46:09+00:00","dateModified":"2025-06-11T17:15:38+00:00","mainEntityOfPage":{"@id":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/"},"wordCount":1519,"commentCount":0,"publisher":{"@id":"https:\/\/woocommerce.com\/#organization"},"image":{"@id":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#primaryimage"},"thumbnailUrl":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg","articleSection":["Customer Stories","Omnichannel"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/","url":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/","name":"Dan-O\u2019s multichannel success with TikTok and Woo","isPartOf":{"@id":"https:\/\/woocommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#primaryimage"},"image":{"@id":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#primaryimage"},"thumbnailUrl":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg","datePublished":"2024-01-03T18:46:09+00:00","dateModified":"2025-06-11T17:15:38+00:00","description":"Dan-O's Seasoning's switch from Shopify and their viral TikTok marketing positioned them for major growth. Read the WooCommerce case study.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/#primaryimage","url":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg","contentUrl":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg","width":2400,"height":1254,"caption":"someone browsing the DanO's website"},{"@type":"WebSite","@id":"https:\/\/woocommerce.com\/#website","url":"https:\/\/woocommerce.com\/","name":"WooCommerce","description":"The most customizable ecommerce platform for building your online business. Get started today for free.","publisher":{"@id":"https:\/\/woocommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/woocommerce.com\/search\/?q={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/woocommerce.com\/#organization","name":"WooCommerce","url":"https:\/\/woocommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woocommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/07\/Woo_logo_color.svg","contentUrl":"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/07\/Woo_logo_color.svg","width":183,"height":47,"caption":"WooCommerce"},"image":{"@id":"https:\/\/woocommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/woocommerce","https:\/\/x.com\/woocommerce","https:\/\/www.instagram.com\/woocommerce"],"hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","merchantReturnLink":"https:\/\/woocommerce.com\/refund-policy\/"}},{"@type":"Person","@id":"https:\/\/woocommerce.com\/#\/schema\/person\/dda73664a9fd22ab9cbbd9014d5a4cb1","name":"Vanessa Petersen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woocommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c3941fffedaa5f2e136adf65f71c91b6c14d08166cc5efb7dc55bbb7223d19b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3941fffedaa5f2e136adf65f71c91b6c14d08166cc5efb7dc55bbb7223d19b6?s=96&d=mm&r=g","caption":"Vanessa Petersen"},"description":"Vanessa has spent her career writing helpful things for people across the tech space. Outside of work, she enjoys training for triathlon, rotating through hobbies, and exploring new places both urban and natural. She has two fluffy cats, maintains a few succulents, and has far too many books on her TBR shelf."}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Dan-O\u2019s multichannel success with TikTok and Woo","url":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/woocommerce.com\/posts\/dan-os-seasoning\/"},"thumbnailUrl":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg"},"articleSection":"Customer Stories","author":[{"@type":"Person","name":"Vanessa Petersen"}],"creator":["Vanessa Petersen"],"publisher":{"@type":"Organization","name":"WooCommerce","logo":"https:\/\/woocommerce.com\/wp-content\/uploads\/2021\/05\/WooCommerce_logo.svg.png"},"keywords":[],"dateCreated":"2024-01-03T18:46:09Z","datePublished":"2024-01-03T18:46:09Z","dateModified":"2025-06-11T17:15:38Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Dan-O\\u2019s multichannel success with TikTok and Woo\",\"url\":\"https:\\\/\\\/woocommerce.com\\\/posts\\\/dan-os-seasoning\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/woocommerce.com\\\/posts\\\/dan-os-seasoning\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/woocommerce.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/blog-fb-DanOs@2x.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/woocommerce.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/blog-fb-DanOs@2x.jpg\"},\"articleSection\":\"Customer Stories\",\"author\":[{\"@type\":\"Person\",\"name\":\"Vanessa Petersen\"}],\"creator\":[\"Vanessa Petersen\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WooCommerce\",\"logo\":\"https:\\\/\\\/woocommerce.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/WooCommerce_logo.svg.png\"},\"keywords\":[],\"dateCreated\":\"2024-01-03T18:46:09Z\",\"datePublished\":\"2024-01-03T18:46:09Z\",\"dateModified\":\"2025-06-11T17:15:38Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/woocommerce.com\/p.js"},"jetpack_featured_media_url":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/01\/blog-fb-DanOs@2x.jpg","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/posts\/18734003083770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/users\/4543719"}],"replies":[{"embeddable":true,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/comments?post=18734003083770"}],"version-history":[{"count":9,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/posts\/18734003083770\/revisions"}],"predecessor-version":[{"id":18734005397607,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/posts\/18734003083770\/revisions\/18734005397607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/media\/18734003086984"}],"wp:attachment":[{"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/media?parent=18734003083770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/categories?post=18734003083770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/tags?post=18734003083770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}