{"id":18734003883089,"date":"2024-06-27T13:56:04","date_gmt":"2024-06-27T11:56:04","guid":{"rendered":"https:\/\/woocommerce.com\/?p=18734003883089"},"modified":"2026-02-27T16:43:00","modified_gmt":"2026-02-27T14:43:00","slug":"house-of-malt","status":"publish","type":"post","link":"https:\/\/woocommerce.com\/posts\/house-of-malt\/","title":{"rendered":"House of Malt increases average order value by 22% with Apple Pay and WooPayments"},"content":{"rendered":"\n<p>Located in Northern England, <a href=\"https:\/\/www.houseofmalt.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">House of Malt<\/a> is an independent family business that has grown into one of the top online retailers of specialty whiskeys and spirits in the U.K. They were founded in 2015 and have used WooCommerce to run their online operations since 2017.<\/p>\n\n\n\n<p>House of Malt has a retail location and warehouse in Northern England, though a large majority of their sales are conducted online through their WooCommerce store. They currently ship within the U.K. and have plans for international expansion.<\/p>\n\n\n\n<p>Woo spoke with Jethro Hazelhurst, House of Malt\u2019s Ecommerce Director.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"800\" src=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-House-of-Malt@2x-2.webp?strip=all&w=1500\" alt=\"photo of the House of Malt location\" class=\"wp-image-18734003883276\" srcset=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-House-of-Malt@2x-2.webp 1272w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-House-of-Malt@2x-2.webp?resize=896,564 896w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-House-of-Malt@2x-2.webp?resize=768,483 768w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-House-of-Malt@2x-2.webp?resize=1200,755 1200w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-House-of-Malt@2x-2.webp?resize=300,189 300w, https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-House-of-Malt@2x-2.webp?resize=958,603 958w\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-woocommerce-for-whiskey\">WooCommerce for whiskey<\/h2>\n\n\n\n<p>House of Malt chose WooCommerce as their ecommerce platform because they wanted to avoid the other highly regulated platforms; they liked how customizable the Woo platform is, and they wanted to own as much of their online business and operations as they could.&nbsp;<\/p>\n\n\n\n<p>Since then, House of Malt has partnered with Woo through the Enterprise Ecommerce program, which has improved their cash flow. Woo has been a boon to their business in many other ways, too: increased average order value, conversion rates, and a decrease in time to payout from seven days to one day have all helped them ensure there is working capital to support their business growth.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-big-wins\">Big wins<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased conversion rate and grew average order value by 22% after implementing Apple Pay through WooPayments.<\/li>\n\n\n\n<li>Decreased their cash payout time from seven days to one day with help from the Woo Customer Success team.&nbsp;<\/li>\n\n\n\n<li>Founded in 2015, House of Malt has grown to be one of the top three online sellers of alcohol in the U.K.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-extensions\">Key Extensions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/woocommerce.com\/products\/woopayments\/\">WooPayments<\/a> with Apple Pay<\/li>\n\n\n\n<li><a href=\"https:\/\/woocommerce.com\/products\/woocommerce-paypal-payments\/\">PayPal<\/a> and PayPal Pay Later<\/li>\n\n\n\n<li><a href=\"https:\/\/woocommerce.com\/products\/smart-search-and-product-filter\/\">Searchanise<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/woocommerce.com\/products\/storefront\/\">Storefront theme<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/woocommerce.com\/products\/google-listings-and-ads\/\">Google Listings &amp; Ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/woocommerce.com\/products\/klaviyo-for-woocommerce\/\">Klaviyo<\/a> email marketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-success-in-the-time-of-brexit-and-covid-19\">Success in the time of Brexit and Covid-19<\/h2>\n\n\n\n<p>Like many British businesses, House of Malt was impacted by the export tax levies following the Brexit legislation. With the complications that arose, they decided to shift their focus to customers within the U.K., and have since become one of the top three businesses in the U.K. for online specialist whisky sales.<\/p>\n\n\n\n<p>During the closures of Covid-19, House of Malt was able to maintain their business despite the shutdowns, operating exclusively through their WooCommerce website.<\/p>\n\n\n\n<p>Now, their physical store is still an important part of their brand and provides unique experiences for customers that their competitors can\u2019t match.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-malt-matching-using-data-to-cater-to-customers\">Malt matching: Using data to cater to customers<\/h2>\n\n\n\n<p>House of Malt has a fantastic understanding of the customers that use their site, which helps inform their ecommerce strategy.<\/p>\n\n\n\n<p>In general, House of Malt serves four different customer interests:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Customers that like to try the new products offered on the website.<\/li>\n\n\n\n<li>Repeat buyers who return to houseofmalt.co.uk for their favorite products and purchase the same each time.<\/li>\n\n\n\n<li>Collectors who like to stay up to date on the latest releases and collections.<\/li>\n\n\n\n<li>Wholesalers that can\u2019t get a product anywhere else, and frequent House of Malt for repeat purchases that restock bars and small shops.<\/li>\n<\/ol>\n\n\n\n<p>This data is especially useful due to ad restrictions that are placed on alcohol merchants \u2014&nbsp;which House of Malt combats with a strong email marketing program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-increasing-average-order-value-by-22-with-apple-pay-and-woopayments\">Increasing average order value by 22% with Apple Pay and WooPayments<\/h2>\n\n\n\n<p>House of Malt offers a number of different payment options, including PayPal, PayPal credit card processing, and Apple Pay and Google Pay through WooPayments.&nbsp;<\/p>\n\n\n\n<p>They decided to bring on <a href=\"https:\/\/woocommerce.com\/products\/woopayments\/\">WooPayments<\/a> for Apple Pay specifically because of their site traffic. Jethro noted that, \u201cThe majority of our users are mobile and Apple users on Safari. I can easily see why the conversion rate would go up as a result of having Apple Pay. I can\u2019t think of a reason why it wouldn\u2019t. There\u2019s just less friction. It\u2019s been a game-changer for us.\u201d<\/p>\n\n\n\n<p>Since adding Apple Pay, House of Malt has noticed a 22% increase in average order volume, and an increase in conversion rates since offering more payment options.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe more payment methods we offer the better \u2014 100%. We\u2019ve seen increased conversion rates since we started offering more payment methods. Using all the payment methods and WooPayments, we\u2019ve seen nice growth over the years. It\u2019s all been looking good to carry on using WooCommerce to grow.\u201d<\/p>\n<cite>\u2014 Jethro Hazelhurst, Ecommerce Director, House of Malt<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bringing-whiskey-across-the-water\">Bringing whiskey across the water<\/h2>\n\n\n\n<p>House of Malt is planning for international expansion, first to Europe and then to the U.S. They\u2019re working to bring on shipping partners and their customs logistics, aiming for the best possible customer experience for overseas orders.<\/p>\n\n\n\n<p>With their new warehouse, House of Malt anticipates thriving under periods of high order volume, like the holiday season and their eventual international expansion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-incorporating-more-product-and-payment-options-nbsp\">Incorporating more product and payment options&nbsp;<\/h2>\n\n\n\n<p>House of Malt is also working on expanding their product catalog, improving their site experience, and developing a subscription service and loyalty program for their repeat customers.&nbsp;<\/p>\n\n\n\n<p>They\u2019re continuing to look for additional payment options in order to cater further to customer payment preferences. This includes expanding their buy now, pay later (BNPL) options with additional providers.&nbsp;<\/p>\n\n\n\n<p>Hazelhurst is certain about the benefits of BNPL: \u201cThe fact that people can use buy now, pay later also increases average order value. All buy now pay later options will always help.\ufeff\u201d<\/p>\n\n\n\n<p>Overall, House of Malt has had a great experience with WooCommerce, and is looking forward to the future.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAll your work on WooCommerce and WooPayments is making a nice little impact,\u201d Hazelhurst said. \u201cSomewhere in the north northwest of England, in a tiny little corner of an ancient town. We\u2019re getting great whiskey into the hands of people with Woo.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-group has-woo-text-gray-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;margin-top:var(--wp--preset--spacing--64);margin-bottom:var(--wp--preset--spacing--64);padding-top:var(--wp--preset--spacing--48);padding-bottom:var(--wp--preset--spacing--48)\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-8f13dd36 wp-block-group-is-layout-constrained\" style=\"padding-right:11px;padding-left:11px\">\n<p class=\"has-text-align-center has-woo-white-color has-text-color has-link-color has-large-font-size wp-elements-050b42478ff1ff576e5726cf0895773c\" style=\"font-style:normal;font-weight:500\">Feeling stuck with your ecommerce solution? Let\u2019s talk.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-wccom-button aligncenter is-style-primary getintouch-banner-trigger\"><button type=\"button\" buttonstyle=\"\" buttonsize=\"is-medium\" align=\"center\" class=\"wccom-button is-style-primary getintouch-banner-trigger is-medium\"><div class=\"wccom-button__text\">Get in touch<\/div><\/button><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The tools this brand used to improve cash flow &#038; increase conversion rates &#038; average order value. How they&#8217;re thriving with the help of WooCommerce. <\/p>\n","protected":false},"author":4543719,"featured_media":18734003883476,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wccom_product_features":"","wccom_featured_post_color":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1319],"tags":[],"class_list":["post-18734003883089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"author_name":"Vanessa Petersen","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/c3941fffedaa5f2e136adf65f71c91b6c14d08166cc5efb7dc55bbb7223d19b6?s=96&d=mm&r=g","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>House of Malt Increases AOV 22% with Apple Pay &amp; WooPayments<\/title>\n<meta name=\"description\" content=\"The tools this brand used to improve cash flow &amp; increase conversion rates &amp; average order value. How they&#039;re thriving with the help of WooCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/woocommerce.com\/posts\/house-of-malt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"House of Malt Increases AOV 22% with Apple Pay &amp; WooPayments\" \/>\n<meta property=\"og:description\" content=\"The tools this brand used to improve cash flow &amp; increase conversion rates &amp; average order value. How they&#039;re thriving with the help of WooCommerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/woocommerce.com\/posts\/house-of-malt\/\" \/>\n<meta property=\"og:site_name\" content=\"WooCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/woocommerce\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-27T11:56:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T14:43:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vanessa Petersen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"House of Malt Increases AOV 22% with Apple Pay &amp; WooPayments\" \/>\n<meta name=\"twitter:description\" content=\"The tools this brand used to improve cash flow &amp; increase conversion rates &amp; average order value. How they&#039;re thriving with the help of WooCommerce.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-tw-House-of-malt@2x.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@woocommerce\" \/>\n<meta name=\"twitter:site\" content=\"@woocommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vanessa Petersen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/woocommerce.com\/posts\/house-of-malt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/woocommerce.com\/posts\/house-of-malt\/\"},\"author\":{\"name\":\"Vanessa Petersen\",\"@id\":\"https:\/\/woocommerce.com\/#\/schema\/person\/dda73664a9fd22ab9cbbd9014d5a4cb1\"},\"headline\":\"House of Malt increases average order value by 22% with Apple Pay and WooPayments\",\"datePublished\":\"2024-06-27T11:56:04+00:00\",\"dateModified\":\"2026-02-27T14:43:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/woocommerce.com\/posts\/house-of-malt\/\"},\"wordCount\":960,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/woocommerce.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/woocommerce.com\/posts\/house-of-malt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg\",\"articleSection\":[\"Customer Stories\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/woocommerce.com\/posts\/house-of-malt\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/woocommerce.com\/posts\/house-of-malt\/\",\"url\":\"https:\/\/woocommerce.com\/posts\/house-of-malt\/\",\"name\":\"House of Malt Increases AOV 22% with Apple Pay & WooPayments\",\"isPartOf\":{\"@id\":\"https:\/\/woocommerce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/woocommerce.com\/posts\/house-of-malt\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/woocommerce.com\/posts\/house-of-malt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg\",\"datePublished\":\"2024-06-27T11:56:04+00:00\",\"dateModified\":\"2026-02-27T14:43:00+00:00\",\"description\":\"The tools this brand used to improve cash flow & increase conversion rates & average order value. How they're thriving with the help of WooCommerce.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/woocommerce.com\/posts\/house-of-malt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woocommerce.com\/posts\/house-of-malt\/#primaryimage\",\"url\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg\",\"contentUrl\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg\",\"width\":2400,\"height\":1254,\"caption\":\"House of Malt site\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/woocommerce.com\/#website\",\"url\":\"https:\/\/woocommerce.com\/\",\"name\":\"WooCommerce\",\"description\":\"The most customizable ecommerce platform for building your online business. Get started today for free.\",\"publisher\":{\"@id\":\"https:\/\/woocommerce.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/woocommerce.com\/search\/?q={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/woocommerce.com\/#organization\",\"name\":\"WooCommerce\",\"url\":\"https:\/\/woocommerce.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woocommerce.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/07\/Woo_logo_color.svg\",\"contentUrl\":\"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/07\/Woo_logo_color.svg\",\"width\":183,\"height\":47,\"caption\":\"WooCommerce\"},\"image\":{\"@id\":\"https:\/\/woocommerce.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/woocommerce\",\"https:\/\/x.com\/woocommerce\",\"https:\/\/www.instagram.com\/woocommerce\"],\"hasMerchantReturnPolicy\":{\"@type\":\"MerchantReturnPolicy\",\"merchantReturnLink\":\"https:\/\/woocommerce.com\/refund-policy\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/woocommerce.com\/#\/schema\/person\/dda73664a9fd22ab9cbbd9014d5a4cb1\",\"name\":\"Vanessa Petersen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/woocommerce.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3941fffedaa5f2e136adf65f71c91b6c14d08166cc5efb7dc55bbb7223d19b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3941fffedaa5f2e136adf65f71c91b6c14d08166cc5efb7dc55bbb7223d19b6?s=96&d=mm&r=g\",\"caption\":\"Vanessa Petersen\"},\"description\":\"Vanessa has spent her career writing helpful things for people across the tech space. Outside of work, she enjoys training for triathlon, rotating through hobbies, and exploring new places both urban and natural. She has two fluffy cats, maintains a few succulents, and has far too many books on her TBR shelf.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"House of Malt Increases AOV 22% with Apple Pay & WooPayments","description":"The tools this brand used to improve cash flow & increase conversion rates & average order value. How they're thriving with the help of WooCommerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/woocommerce.com\/posts\/house-of-malt\/","og_locale":"en_US","og_type":"article","og_title":"House of Malt Increases AOV 22% with Apple Pay & WooPayments","og_description":"The tools this brand used to improve cash flow & increase conversion rates & average order value. How they're thriving with the help of WooCommerce.","og_url":"https:\/\/woocommerce.com\/posts\/house-of-malt\/","og_site_name":"WooCommerce","article_publisher":"https:\/\/www.facebook.com\/woocommerce","article_published_time":"2024-06-27T11:56:04+00:00","article_modified_time":"2026-02-27T14:43:00+00:00","og_image":[{"width":2400,"height":1254,"url":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg","type":"image\/jpeg"}],"author":"Vanessa Petersen","twitter_card":"summary_large_image","twitter_title":"House of Malt Increases AOV 22% with Apple Pay & WooPayments","twitter_description":"The tools this brand used to improve cash flow & increase conversion rates & average order value. How they're thriving with the help of WooCommerce.","twitter_image":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-tw-House-of-malt@2x.jpg","twitter_creator":"@woocommerce","twitter_site":"@woocommerce","twitter_misc":{"Written by":"Vanessa Petersen","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/woocommerce.com\/posts\/house-of-malt\/#article","isPartOf":{"@id":"https:\/\/woocommerce.com\/posts\/house-of-malt\/"},"author":{"name":"Vanessa Petersen","@id":"https:\/\/woocommerce.com\/#\/schema\/person\/dda73664a9fd22ab9cbbd9014d5a4cb1"},"headline":"House of Malt increases average order value by 22% with Apple Pay and WooPayments","datePublished":"2024-06-27T11:56:04+00:00","dateModified":"2026-02-27T14:43:00+00:00","mainEntityOfPage":{"@id":"https:\/\/woocommerce.com\/posts\/house-of-malt\/"},"wordCount":960,"commentCount":1,"publisher":{"@id":"https:\/\/woocommerce.com\/#organization"},"image":{"@id":"https:\/\/woocommerce.com\/posts\/house-of-malt\/#primaryimage"},"thumbnailUrl":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg","articleSection":["Customer Stories"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/woocommerce.com\/posts\/house-of-malt\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/woocommerce.com\/posts\/house-of-malt\/","url":"https:\/\/woocommerce.com\/posts\/house-of-malt\/","name":"House of Malt Increases AOV 22% with Apple Pay & WooPayments","isPartOf":{"@id":"https:\/\/woocommerce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/woocommerce.com\/posts\/house-of-malt\/#primaryimage"},"image":{"@id":"https:\/\/woocommerce.com\/posts\/house-of-malt\/#primaryimage"},"thumbnailUrl":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg","datePublished":"2024-06-27T11:56:04+00:00","dateModified":"2026-02-27T14:43:00+00:00","description":"The tools this brand used to improve cash flow & increase conversion rates & average order value. How they're thriving with the help of WooCommerce.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/woocommerce.com\/posts\/house-of-malt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woocommerce.com\/posts\/house-of-malt\/#primaryimage","url":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg","contentUrl":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg","width":2400,"height":1254,"caption":"House of Malt site"},{"@type":"WebSite","@id":"https:\/\/woocommerce.com\/#website","url":"https:\/\/woocommerce.com\/","name":"WooCommerce","description":"The most customizable ecommerce platform for building your online business. Get started today for free.","publisher":{"@id":"https:\/\/woocommerce.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/woocommerce.com\/search\/?q={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/woocommerce.com\/#organization","name":"WooCommerce","url":"https:\/\/woocommerce.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woocommerce.com\/#\/schema\/logo\/image\/","url":"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/07\/Woo_logo_color.svg","contentUrl":"https:\/\/woocommerce.com\/wp-content\/uploads\/2025\/07\/Woo_logo_color.svg","width":183,"height":47,"caption":"WooCommerce"},"image":{"@id":"https:\/\/woocommerce.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/woocommerce","https:\/\/x.com\/woocommerce","https:\/\/www.instagram.com\/woocommerce"],"hasMerchantReturnPolicy":{"@type":"MerchantReturnPolicy","merchantReturnLink":"https:\/\/woocommerce.com\/refund-policy\/"}},{"@type":"Person","@id":"https:\/\/woocommerce.com\/#\/schema\/person\/dda73664a9fd22ab9cbbd9014d5a4cb1","name":"Vanessa Petersen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/woocommerce.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c3941fffedaa5f2e136adf65f71c91b6c14d08166cc5efb7dc55bbb7223d19b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3941fffedaa5f2e136adf65f71c91b6c14d08166cc5efb7dc55bbb7223d19b6?s=96&d=mm&r=g","caption":"Vanessa Petersen"},"description":"Vanessa has spent her career writing helpful things for people across the tech space. Outside of work, she enjoys training for triathlon, rotating through hobbies, and exploring new places both urban and natural. She has two fluffy cats, maintains a few succulents, and has far too many books on her TBR shelf."}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/woocommerce.com\/posts\/house-of-malt\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"House of Malt increases average order value by 22% with Apple Pay and WooPayments","url":"https:\/\/woocommerce.com\/posts\/house-of-malt\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/woocommerce.com\/posts\/house-of-malt\/"},"thumbnailUrl":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg"},"articleSection":"Customer Stories","author":[{"@type":"Person","name":"Vanessa Petersen"}],"creator":["Vanessa Petersen"],"publisher":{"@type":"Organization","name":"WooCommerce","logo":"https:\/\/woocommerce.com\/wp-content\/uploads\/2021\/05\/WooCommerce_logo.svg.png"},"keywords":[],"dateCreated":"2024-06-27T11:56:04Z","datePublished":"2024-06-27T11:56:04Z","dateModified":"2026-02-27T14:43:00Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"House of Malt increases average order value by 22% with Apple Pay and WooPayments\",\"url\":\"https:\\\/\\\/woocommerce.com\\\/posts\\\/house-of-malt\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/woocommerce.com\\\/posts\\\/house-of-malt\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/woocommerce.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/blog-fb-House-of-malt@2x.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/woocommerce.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/blog-fb-House-of-malt@2x.jpg\"},\"articleSection\":\"Customer Stories\",\"author\":[{\"@type\":\"Person\",\"name\":\"Vanessa Petersen\"}],\"creator\":[\"Vanessa Petersen\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"WooCommerce\",\"logo\":\"https:\\\/\\\/woocommerce.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/WooCommerce_logo.svg.png\"},\"keywords\":[],\"dateCreated\":\"2024-06-27T11:56:04Z\",\"datePublished\":\"2024-06-27T11:56:04Z\",\"dateModified\":\"2026-02-27T14:43:00Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/woocommerce.com\/p.js"},"jetpack_featured_media_url":"https:\/\/woocommerce.com\/wp-content\/uploads\/2024\/06\/blog-fb-House-of-malt@2x.jpg","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/posts\/18734003883089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/users\/4543719"}],"replies":[{"embeddable":true,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/comments?post=18734003883089"}],"version-history":[{"count":13,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/posts\/18734003883089\/revisions"}],"predecessor-version":[{"id":18734006364817,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/posts\/18734003883089\/revisions\/18734006364817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/media\/18734003883476"}],"wp:attachment":[{"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/media?parent=18734003883089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/categories?post=18734003883089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woocommerce.com\/wp-json\/wp\/v2\/tags?post=18734003883089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}