{"id":18734004206400,"date":"2024-09-18T22:21:29","date_gmt":"2024-09-18T20:21:29","guid":{"rendered":"https:\/\/woocommerce.com\/?p=18734004206400"},"modified":"2025-09-26T19:52:48","modified_gmt":"2025-09-26T17:52:48","slug":"customize-woocommerce-checkout","status":"publish","type":"post","link":"https:\/\/woocommerce.com\/posts\/customize-woocommerce-checkout\/","title":{"rendered":"How to customize the WooCommerce checkout page"},"content":{"rendered":"\n

One of the most important aspects of a well-designed ecommerce site is the checkout page. After all, it\u2019s the final destination of the customer journey before a purchase is made. If your WooCommerce checkout page is difficult or time-consuming to use, shoppers can get frustrated and abandon their carts and be less likely to return to your store.<\/p>\n\n\n\n

But an effective and high-converting checkout page looks different for every business. Your checkout page\u2019s style, structure, number of fields, and other features will vary depending on your industry and the types of products you sell. <\/p>\n\n\n\n

For instance, if you sell a single physical product, a quick and easy one page checkout without the need for account creation may work best. But if you sell vacation rental bookings, you may need a multi-step checkout with a variety of extra fields to gather all the necessary customer details needed for a reservation. <\/p>\n\n\n\n

And if you sell software on a subscription basis, you might require customers to create an account so they can access their license keys and manage subscription renewals. <\/p>\n\n\n\n

So what customizations should you make to the WooCommerce checkout page in your<\/em> store? How do you go about making those changes? <\/p>\n\n\n\n

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To best answer these questions, we\u2019ll first examine some of the reasons why you should customize the WooCommerce checkout page. Then we\u2019ll discuss the types of customizations you can make and demonstrate some of the tools and techniques you can use to make those changes. <\/p>\n\n\n\n

Note: <\/em><\/strong>If you plan to manually customize the checkout page using code, always install a child theme first and add your code to your child theme files. Using a child theme will protect your code changes during theme updates, as changes to your main theme files will be overwritten each time your theme is updated. If you don\u2019t know how to do this, Jetpack has a great article on<\/em> how to create a child theme<\/em><\/a> that walks you through the process step by step.<\/em><\/p>\n\n\n\n\n\n\n\n

Why you should customize the WooCommerce checkout page<\/h2>\n\n\n\n

The ultimate goal of customizing your WooCommerce checkout page is, of course, to convert more shoppers and increase average order value (AOV). But an optimized checkout<\/a> is not necessarily guaranteed between the default WooCommerce checkout page and whatever theme you\u2019ve chosen for your store. Every store owner\u2019s needs are different and what their customers expect can vary, which is why customization is often necessary. <\/p>\n\n\n\n

One universal rule, though, is that you want to design your checkout page so that the purchase process is quick and smooth. Your checkout page should also be easy to read and match the style of the rest of your website so visitors have a consistent experience. <\/p>\n\n\n\n

Considering the needs of shoppers is important as well. By offering options during checkout that might benefit your particular customer \u2014 like multiple payment methods, shipping options, and the ability to sign up for loyalty programs \u2014 customers can make choices that meet their needs. <\/p>\n\n\n\n

The WooCommerce checkout page is also a great opportunity to funnel your customer into marketing channels, like email and text messaging, without disrupting their checkout experience.<\/p>\n\n\n\n

Lastly, if your business has any specific information you need to gather from customers to provide a service, like accommodation bookings<\/a> or wholesale distribution<\/a>, you may need to add custom fields to your checkout page.<\/p>\n\n\n\n

Types of WooCommerce checkout page customizations<\/h2>\n\n\n\n

So what kinds of customizations can you make to WooCommerce checkout page templates to address each of these concerns? Let\u2019s break the process down into five types of customization goals and discuss how to achieve each one.<\/p>\n\n\n\n

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1. Improvements to user flow and checkout efficiency <\/h3>\n\n\n\n

Your customers don\u2019t want to spend longer checking out of your store than they did searching for products and adding them to their cart. In fact, 18% of customers will abandon their cart<\/a> if a checkout page is too long or confusing, and 25% percent will bounce if they\u2019re required to create an account. <\/p>\n\n\n\n

There are a number of ways that you can customize checkout to help speed things up for shoppers. Let\u2019s dive into a few different options.<\/p>\n\n\n\n

Minimize the number of checkout fields<\/h4>\n\n\n\n

The more information your customers have to input into your checkout form, the more annoyed they could become. Thankfully, many browsers save data like username, address, and even credit card details from previous purchases. But that\u2019s only if a user opts into such a feature. It\u2019s still best to try to limit the number of fields that are displayed, as well as which ones a customer is required to fill out.<\/p>\n\n\n\n

A Baymard Institute study found that most checkout pages only need eight form fields<\/a>. Now, that may be too few for your store but their data also shows that the average number of Checkout page conversions is directly related to the number of checkout fields \u2014 so the more you can minimize the number of fields, the better.<\/p>\n\n\n\n

There are a few different ways you can reduce the number of fields to improve checkout flow. You can use the block editor<\/a> when editing your WooCommerce checkout page, or the Customizer if your theme does not support block editing. You can also use a plugin or add custom functions to your child theme\u2019s functions.php<\/em> file. <\/p>\n\n\n\n

How to edit or remove WooCommerce checkout fields with the block editor:<\/h5>\n\n\n\n

If you\u2019re using a block theme, you can edit fields with the Site Editor by going to Appearance \u2192 Editor \u2192 Pages \u2192 Checkout. <\/strong>Otherwise, you can navigate to your WordPress dashboard and go to Pages \u2192 Checkout. <\/strong><\/p>\n\n\n\n

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With the block editor, you\u2019ll only be able to edit or remove a few elements. These include: <\/p>\n\n\n\n